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A new chapter for a longtime Hopkinton favorite. Swoon has long been a place where friends come together, style feels fun, and there’s always something new to discover. In August 2026, Jess began a new chapter as the owner of Swoon, bringing with her a longtime love of retail and merchandising—and the fulfillment of a dream she’d held onto since the beginning of her career: owning a store of her own. For Jess, taking over Swoon wasn’t about changing what people already loved. It was about building on it—creating a warm, welcoming boutique filled with thoughtfully chosen clothing, jewelry, accessories and gifts, while making every customer feel at home the moment they walk through the door. Whether you’ve been shopping at Swoon for years or are discovering us for the first time, we hope you’ll stop in, stay awhile, find something you love, and be part of what comes next. Here’s to the next chapter. ✨ — Jess |